As I walked passed Taco Bell downtown, I was drawn to an ad on the window. The ad read “The Hunger Hook Up” with a picture of the new XXL Grilled Stuft Burrito. The words were very large in order to grab the attention of everyone walking down College Avenue. The words were in a white, bold font which stood out nicely against the bright orange background. The burrito on the add was about 20 times the size of an actual burrito. It displayed from the angle that you would see the burrito as if it was going into your mouth. It was filled with meat, cheese, rice, bean, tomatoes and guacamole all looking as fresh as they possibly could.
As I began analyzing this ad, I realized how effective it actually is. The eyes of the audience, or anyone walking down College Avenue, were immediately turned towards the Taco Bell window. The advertisement was very large, making it very difficult to miss. The burrito in the picture looked absolutely perfect and had many details. This allows the audience to almost taste it as they walk by. Their emotions and appetite is then affected, causing them to want to buy the burrito. Also, the wording is very catchy. Instead of simply stating what the new burrito is it, it claims that it is the “hunger hook up.” This creates the argument that whoever is hungry will be satisfied as soon as they eat the burrito. The argument is very concise and does not require the passerby to read a lot of writing in order to get the point of the ad. This is good since most people would not stop on the street simply to read a paragraph about a new burrito. The picture and phrase say it all.
A second advertisement I came across while walking downtown was outside of the clothing store, Access. The ad stood out to me because of its bright colors and catchy words. The background was bright green and filled with outlines of clothing. There were shoes, shirts and pants seen in the background in a somewhat abstract manner. This design alone catches the attention of people walking by. On top of the design, there were large bold words reading “Storewide sale! Everything 15% off!” The word “everything” was in capital letters in order to emphasis this statement. The advertisement was seen multiple times in front on the store. Most of them could be seen on the windows. Behind the ads you could see into the store and look at the clothing that they have to offer.
This advertisement was also made for the public walking around downtown State College, but more specifically, young females. This ad was not made in order to persuade the audience, but rather inform them of the sale. This information will then cause them to want to buy clothing at a cheaper price. Since the word “everything” is emphasized, it uses logos to assure the costumer that they will receive the discount of whatever they find in the store without confusion. The clothing in the background of the ad allows people to see the ad from far away and know that it is for a clothing store even if they can’t actually see the store front. Once they approach the store front, they will see the other ads and peer into the window. There were multiple mannequins displaying some of the clothing from the store. Someone interested in the store will most likely see something they like and since they also know it is discounted, they will go into the store to check out the price. This will then lead to them searching the store for more discounted clothing. This lime green store ad is very effective and to the point, helping the store make business.
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